TDF Marketing Conference Calls
From The Document Foundation Wiki
Sponsored by talkyoo
The Document Foundation would like to especially thank talkyoo for their generous sponsoring of our phone conferencing system. Thanks a lot, folks!
What it's about
Marketing for LibreOffice and The Document Foundation takes place on a dedicated mailing list called marketing@global.libreoffice.org. Once in a month, for those interested, we host a conference call on the phone and IRC, to discuss ongoing marketing topics and recent activities directly. Everyone interested is invited to join - either as observer, or as active participant.
The conference calls are meant to be a dialogue between all marketers, and not as a monologue by TDF representatives. So, feel free to raise your topics and join the discussion!
For the conferences of the Steering Committee, please see this page.
Some important notes
- Although being public, these calls are not to be considered as official press statements for journalists. Journalists are invited to join, but for media Q&A, there will be separate sessions where official statements by TDF representatives are made.
- Every call will be recorded and made available as uncut audio file to the public afterwards. If you join, you agree that you will be recorded.
- We do not charge a fee for joining the calls. However, normal phone costs apply. Please check your provider for more details.
- All calls will be limited to 60 minutes.
How to prepare yourself
- Most topics we will discuss have been raised on our main marketing mailing list already. Please have a look at the archives or subscribe yourself to the list, to stay up to date on recent activities.
- At the beginning of the call, introduce yourself briefly, i.e. in 3-5 sentences.
- Everytime you speak, mention your name again, so people know who you are.
- When you are not speaking, remember to mute your phone's microphone, to avoid noise and echoes.
- Join our IRC channel, so in case we post links or texts, you are in the loop.
- Add your favorite agenda items below.
Next Call
The next marketing phone conference will be on Monday, July 4th, 1600 UTC. For your time zone, see the Doodle poll.
Agenda
The agenda is a draft. It might happen that not all agenda items can be discussed during one call. Please find the appropriate date template below and fill in agenda items to be discussed/suggested.
- Who is taking notes?
- Shall we have fixed meeting times?
Dial-in Details
Phone Numbers
Dial-in numbers for countries outside Germany can be found at http://www.talkyoo.net/main/telefonkonferenz_internationale_rufnummern
Dial-in numbers inside Germany are:
- +49 40 18881000 (Hamburg, landline)
- +49 40 95069970 (Hamburg, landline)
- +49 89 666660893 (Munich, landline)
- +49 1570 3336000 (vistream mobile network)
In case you want to use the Skype dial-in, be advised that it has limited capacity, so we strongly recommend using either SkypeOut or a regular phone to reach the above numbers.
Presentation Slides
To watch presentation slides during the conference call, please open http://www.talkyoo.net/show and enter
- the room number
- if necessary, the room PIN (otherwise leave the field blank)
- your first name
- your last name
Room
- Room number: 53 71 38
- No participant PIN is required
- All calls will be recorded
- All participants can speak
Archives
25-Oct-2010
- download voice recording (MP3): File:Talkyoo-537138-2010-10-25-1161788.mp3
11-Nov-2010
Topics
- Update on infrastructure and tools (Florian)
- Report on OOo Business and Administration Congress (Florian)
- Discussion at Munich University (Florian)
- LibreOffice at LinuxDay Dornbirn (Florian)
- Professional presentation templates (Florian)
- LibreOffice on WeTab (Florian)
- Release preparations for LibreOffice 3.3 (Florian)
- FOSDEM DevRoom (Florian)
- Contact, liaison and collaboration with Linux distributions (David Nelson)
- Offer of organized assistance and involvement from Ubuntu Artwork project(David Nelson)
- Report about hackfest in Hamburg (Florian)
- oooES open letter http://oooes.org/carta-tdf.html (Alexandro)
- Server for surveys within LibreOffice / The Document Foundation, infrastructure preparations (Christoph) --> will be discussed in the next call
- Work on a slogan for the first LibreOffice release (proposed on the lists) Slogan Wiki page (Christoph) --> will be discussed in the next call
Voice Recording
- download voice recording (MP3): File:Talkyoo-537138-2010-11-11-1192112.mp3
17-Nov-2010
ON Call: Christoph N, Christian L, Drew J, Marc P, David N, Alexandro C, Michalel W, Stephan W
- download voice recording (MP3): File:Talkyoo-537138-2010-11-17-1202286.mp3
Christoph N. chaired meeting.
Agenda
Release preperations
- Discussed Release Party ideas
- Add ability to conduct survey to the website
- Christoph mentioned Lime survey for future use
- Christian - the silverstripe instance already has the forms package...
- current agreement was to use the forms module in silverstripe for now, look to lime later
- LibreOffice release party (un)official drink
- Discussed need for considerations to alcoholic vs non-alcholic
Action Items:
- Marc - Start contact list page on wiki, coordinate with Sophie and Italo. See wiki page: http://wiki.documentfoundation.org/Marketing/LibOReleaseEvents/LOPressKit
- Marc to start collecting ideas for LibreOffice Libations
- Marc - Start feature list page on wiki, coordinate with Sophie and Italo
Slogan
- Marc - after hearing people talking, started wiki page. Currently 26 slogans are suggested.
- discussed opening the discussion up to other mailing lists
- Chris - would like Italo's opinion here - Fears, that if we advertise for slogans and later we don't use it, hurt feelings.
Action Items:
- Marc to follow up with Italo direct email, cc Sophie on email.
Artwork - Branding
- Christoph - added link to current blog entry regarding art work - asked for opinions on using this as basis for moving forward.
- No opjections where put forward on call or IRC
Action Items:
- Christoph continues to work hard
website
- discussed the current state of the LibreOffice test web site.
- Drew offered opinion that there was good progress on many NL sites, poor progress so far on the main pages
- Christian expected more people to have added content to these front pages, already parked on the test site
- Dave suggested to bring content from existing TDF web site to LibO test site to start
- Christoph and Drew felt this was wrong way to start
- Christoph offered: we should first, explicitly, look at answering the questions: Who are we expecting, What do we want to present to them.
- Graham L, offered a number of reference links to information regarding these questions (found in IRC log below)
Action Items:
- Drew - draft an email to the WebSite (other) lists for tomorrow, in order to focus attention to the specific task of filling these front pages. Starting by taking some time to address the two questions posed by Christoph.
IRC log http://wiki.documentfoundation.org/Marketing/ConfCalls/17-Nov-2010-irclog
1-Dec-2010
- download voice recording (MP3): File:Talkyoo-537138-2010-12-01-1226682.mp3
20-Jan-2011
- download voice recording (MP3): File:Talkyoo-537138-2011-01-20-1304977.mp3
16-Feb-2011
- download voice recording (MP3): File:Talkyoo-537138-2011-02-16-1355150.mp3
29-Mar-2011
- download voice recording (MP3): File:Talkyoo-537138-2011-03-29-1425241.mp3
10-May-2011
- download voice recording (MP3): File:Talkyoo-537138-2011-05-10-1488666.mp3
Marketing related pages
June 22, 2011 (Time: 1500 UTC)
Meeting has to be repeated due to technical difficulties. The recording is File:Talkyoo-537138-2011-06-22-1551337.mp3.
Members Present:
Drew Jensen, Charles H. Schulz, Italo Vignoli
IRC Channel: #documentfoundation at irc.freenode.net
Agenda Items:
- minutes: Marc (written); voice: whoever is in charge of the Talkyou recording services (mp3 to be posted here at bottom "logs" section)
- TDF Certification: comments and suggestions
- LibreOffice Conference: the marketing track
- TDF Media Pre-Briefings will start in July
- LibreOffice Magazine International and LibreOffice Magazine [Language] -- report Marc
- ES mailing list has no traffic -- report Marc
- Use of Mumble or OpenMeetings for concalls rather than Talkyoo -- Marc
Logs:
July 4, 2011 (Time: 1600UTC)
'Members Present: Charles, Drew, Florian, Italo, Marc
IRC Channel: #documentfoundation at irc.freenode.net
- download voice recording (MP3): File:Talkyoo-537138-2011-07-04-1567671.mp3
Agenda Items:
- review action items from PREVIOUS meeting
- actions focused on increasing the awareness amongst Windows users (1. improve our list of Windows editors and product reviewers, and ping them regularly; 2. build a list of Windows magazines with covermount CDs, and pitch LibreOffice to editors; 3. put together some specific messaging for Windows users in order to have them try LibreOffice; 4. produce and use Windows screenshots whenever possible)
Discussed:
- Foundation items -- statutes have been formed and will be made public maybe next week
- SC -- vote casting, should we have 6 times or planned dates; Drew: missing members for marketing calls; email will be sent out re: pollings;
- Florian: need participation from localized marketing groups; maybe need some marketing contacts for different communities;
- Conference: who is attending? Italo, Florian?; talk of proposals
- Italo: Windows users: get better list of editors for reviews and cover mount CD's; convince Windows users to use LibreOffice (v.3.4.2 will have an automatic "update" feature that will help them keep up-to-date); maybe have a "Windows" wiki page as working page with list of contacts (no emails on this page due to privacy concerns) and progess notes; we need to gauge the response of Windows viewers through "buzz" of product and increase in downloads. Drew -> should we concentrate on Mac? -- Italo ->we can concentrate on both.
- Drew: NA Windows only disc is available on Tim's server and later on LibreOfficeBox, also could go to other non-Linux conferences; we could work on international Windows version.
- Drew: how to go about setting up for sponsorship? Need some way to accept donations for US. Work through SPI for donations in US [1] and [2].
- Drew: writing articles for different agencies/magazines -- OpenSource.com is interested with LibreOffice
- Events: promote LibreOffice conference; CFP -- not many papers yet, but more should come in as the date comes near (Deadline July 22nd) -- may have a Marketing workshop; banner will be set up for website advertisement; adding a registeration process -- mostly to see how many people will be attending different events during the conference; small registration fee?
- Marc -- keep an eye out on Spanish mailing lists for traffic. Traffic seems to be minimal for some reason.
Action Items:
| Action Items | Member in Charge |
| Note to developers re: proposals for conference |
Drew |
| Create Windows wiki page form Windows market |
Italo |
| See about accepting donatins in US through SPI |
Drew |
| Create a form for registration for LibreOffice conference |
Drew will take a look at this |
| |
|
Logs:
17-Feb-2012
- download voice recording (MP3): File:Talkyoo-537138-2012-02-16-1890901.mp3
- Participants: Florian, Charles, Craig, Italo, Drew, Cor. Marc
- Florian
- thanks for 3.5 / CeBit March 6-10
- Booth welcomes any TDF members
- Create stronger marketing network
- modify community logo (for later) (next call)
- Charles
- not totally a marketing question
- Italo
- Increasing number of people contributing
- https://wiki.documentfoundation.org/Marketing/Work_Items use as basic project management tool
- Now that 3.5 is out will focus on Cert. program
- Cor
- want to agree that selecting a few items is a good idea
- Craig
- looking at the list of work items, appears that market research is high priority
- Italo
- thinks we should be aware of strengths and weaknesses
- need to improve self awareness
- Cor
- additional pluses
- find people with right skills
- Craig
- the work items page, would be that to scope work for swat and pet for NA.. with scope via email on the 23rd
- Cor
- more lead time for press releases
- Florian
- can we get final copy text 1 or 2 day early
August (TBA), 2011 (Time: (TBA))
Members Present:
IRC Channel: #documentfoundation at irc.freenode.net
Agenda Items:
- review action items from PREVIOUS meeting
Discussed:
Action Items:
| Action Items | Member in Charge |
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Logs:
September (TBA), 2011 (Time: (TBA))
Members Present:
IRC Channel: #documentfoundation at irc.freenode.net
Agenda Items:
- review action items from PREVIOUS meeting
Discussed:
Action Items:
| Action Items | Member in Charge |
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Logs:
October (TBA), 2011 (Time: (TBA))
Members Present:
IRC Channel: #documentfoundation at irc.freenode.net
Agenda Items:
- review action items from PREVIOUS meeting
Discussed:
Action Items:
| Action Items | Member in Charge |
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Logs: