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Marketing/Ideas

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Marketing

Branding

Contents

Artwork proposals for logo, mascot, mime icons, CMS, etc.

Please see the Branding Ideas page, where there are broader branding proposals from various people.

Please see the Mimetype Icon Proposals page, where there are mime-type icon proposals from various people.

Refined LibreOffice branding colors

Moved to Branding (this section will be kept for a few days for better traceability of the content, because this link has been sent via mails).

Presentation on The Document Foundation and LibreOffice

What have been the first questions on The Document Foundation and LibreOffice that came to your mind or you are still interested in? So if there would be some talk (10 ... 60 minutes) about The Document Foundation and LibreOffice - what topics should be covered (the "must have")? Please add your questions!

The resulting topic list will be the basis for a collection of questions that will be addressed in the upcoming marketing material. Thus, please add "who" you are (user, developer, community member of another FLOSS community, ...) and maybe "why" you ask (pure interest, business reasons., ...). That helps us a lot to cluster the questions afterwards. Thanks!!!

LibreOffice initial presentation template (DRAFT)

The Presentation Template is in development ... and you can help by checking for issues, proposing improvements, providing insight in what's missing! So go for a test ride and report issues to either the LibreOffice marketing mailing list, or by adding it here. Thanks!!!

File:LibreOffice Initial Presentation Template.odp

To do

Issues

Add issues descriptions here (with some information, otherwise it may not be reproducible):

Problems

Develop a "LibO" mascot

Some people think the current logo lacks identity a personal touch. It could be advantageous to develop a "living" mascot/ambassador along the lines of Tux, the Linux mascot. Such a character could be declined/derived for multiple uses and needs, and could quickly acquire a life of its own - something that can be used in graphics and animations.

Comment: +1 - the image I (Matt Sturgeon <mttza1@gmail.com>) commented on realy represents a fusion between the end-user and high grade technology. Mentioned image -mttza1

However, the door is still open for other ideas. David Nelson is contacting other artists, to try and draw them into the project (responses received from Ubuntu, and from Debian). Outside artistic talent with a different viewpoint could maybe give us something with enormous long-term marketing potential?

Obviously, TDF needs to get all necessary source files and rights with contributed material, to enable it to subsequently develop/conserve that material itself. Ideally, contributors should be willing for ongoing, long-term involvement in the project, or willing to undertake intermittent development/maintenance assignments.

LibreOffice Video Clip Collection

We could select the best video clips produced by the community and publish them area of TDF web or wiki. These video should focus on TDF products as well as community activities/events.

LibreOffice Magazine

There should be an electronic "LibreOffice Magazine" in the English language, issued every two (or three) months, and produced using LibreOffice.

There is already such an electronic magazine in the Brazilian Portuguese language by the Brazilian LibreOffice team (BrOffice).

The magazine, called BrOffice Revista, is at the 20th issue. Each issue has about 48 pages, with high quality formatting and content.

I describe here the minimal requirements for a first issue of a LibreOffice Magazine.

Wish List

by Paulo de Souza Lima


A possible creation of a LibreOffice Magazine is being discussed at the LibreOffice marketing list. -simosx

Version Numbers

High version numbers and a fast version number release cycle become more and more popular for good reasons:

1. "Major Releases" gain a lot of attention. Websites, magazines, blogs etc. are more likely to write about a new "major" release, than a small .2.2.21 bugfix-release.

2. High version numbers and early software releases are attractive to early adopers and the "always-beta" user type.

3. The average consumer trusts numbers: low product-involved consumers would prefer LibreOffice 4 over OpenOffice 3.3, because their experience is "the bigger the number, the newer the product, the better..."

4. More to come...

LibreOffice should not exaggerate this like Mozilla, but it should move from 3.4 to 4. to distinguish from OpenOffice and to give journalists something to write about.


Next section goes here (start writing ...)

Templates used on this page

MarketingIndex


International Marketing of Libre Office

Not being sure where to start I first posted the following on my Talk Page:


Roswell, Georgia USA

14:45 (UTC -05) Saturday 12 November 2011


Hello Everyone:

I am not sure where to place this commentary and have decided that this will be the starting place.

With many companies they will include advertising in e-mails or SMS that are sent without specific user consent. Examples of this are, "Sent using X, Y, or Z hardware", or something similar.

With each e-mail that includes a PDF authored by myself, which is the way I prefer to write, I include the following test in the last section of the e-mail after the closing and the legal notifications.


<<<

The attached PDF file was created and exported using Libre Office, a Free Open Source office suite that is the product of an international collaboration for the Digital Commons and that of Open Source . It is available for Linux, Mac, Windows and other operating systems at:

http://www.libreoffice.org

in different languages.

The result of these efforts is such that the quality and dedication is beyond what any salaried employee of any major corporation could ever be monetarily motivated to deliver. The Digital Commons and that of Open Source Software, forms the foundation for true unrestricted creativity and value-adds, artistically, economically, and intellectually. The Digital Commons and that of Open Source Software, does not hold progress and innovation captive to the legal force of restrictive licensing agreements. This is about unrestricted Liberty, the future, longevity, and the highest possible evolution of true achievements.

>>>


The purpose of this to bring attention to the fact there is a real alternative to the normal commercial status quo.

What I would like is to see everyone who uses Libre Office consider doing the same.

Please feel free to use and modify this as you see fit.


All the Best,

Volodymyr**********

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