Design/FoundationChallenge

Banners for the Foundation Challenge
To support the foundation challenge, which aims to collect (in sum) 50.000 EUR donations to set up the foundation, there is a need for web banners to announce / advertise this activity. The banners will be used on both the LibreOffice web infrastructure, and the web in general.

Related pages:


 * Offical Funding Website: "LibreOffice 50.000 Euro Challenge" challenge.documentfoundation.org/
 * Idea Collection: Foundation Fundraising

Note: Discussions do take place at the LibreOffice Website Mailing List.

General Requirements

 * It should be understandable to non-community members what the funding collection is about (Christoph)
 * It should contain a graphical progress indicator and not only text (Florian)
 * It should be different to standard banner advertisement (Nik, Christoph)
 * If used within the LibreOffice website, the banner should stand out (David)
 * If the banner is not used within LibreOffice/TDF infrastructure, it should still be recognizable that we talk about LibreOffice (Christoph), see LibreOffice branding guidelines
 * It should be possible to easily localize/translate the banner (Several People)
 * It should be possible to automate the progress indicator and the day counter
 * If the banner is used externally (or: especially), it should contain the LibreOffice logo (Bernhard)

Hints for Good Banner Design
In one of the mails, I quickly summarized how to evaluate if a banner (or any other element used on a website) will suit the needs:


 * Draw attention to the element/banner --&gt; form, color, ...
 * Get interest concerning its content --&gt; text, graphics, ...
 * Visualize that it is "active" (clickable) even before users have to spend effort by trying --&gt; text, button layout, ... (usability: "affordance" character)
 * Make sure that people want to click and understand where the journey goes to --&gt; tell what to expect in the next step and what they will gain, directly show URL
 * Provide feedback if the action can be done --&gt; usual mouseover effects
 * Make it easy to click the banner --&gt; make a large area click sensitive

Technical Information
tbd

Web Banner
Source file: File:LibreOffice FoundationChallenge Banner.svg

LibreOffice Frontpage
Source file: File:2011-07-31 LibOWebsiteBanners Donation Conference.svg