TDF/Policies/Trademark Policy/pt-br

Propósito
O objetivo da política da marca da The Document Foundation ("TDF" para simpificar) é incentivar a utilização em larga escala das marcas da TDF pela comunidade e, ao mesmo tempo, controlar esse uso de forma a evitar confusões por parte dos usuários do software e do público geral, para conservar o valor da imagem e a reputação das marcas e para protegê-las da utilização inapropriada e não autorizada.

O texto em Inglês é a versão oficial da Política da Marca e deve ser considerada como padrão e com sua versão vinculada.

Qualquer utilização de qualquer marca da TDF deve estar de acordo com essa política. Qualquer utilização que não atenda à nossa política da marca não é autorizada. Qualquer boa vontade gerada pelo uso de qualquer marca da TDF deve produzir benefícios para a TDF.

As seções abaixo descrevem o que é permitido, o que não é permitido e os casos nos quais deve ser solicitada permissão. Qualquer dúvida a respeito desse assunto deve ser questionada à TDF. Todo contato será respondido por um membro da equipe que deverá entrar em contato tão logo seja possível. Se qualquer uso indevido for identificado, apreciaríamos que isso fosse trazido à nossa atenção. Por favor, entre em contato com a TDF para que possamos investigar o problema mais profundamente.

As Marcas incluem os seguintes nomes: "The Document Foundation" e "LibreOffice". Deveremos incluir mais marcas no futuro, e atualizaremos esta política de acordo. "TDF" e "LibO" não são marcas, são apenas acrônimos que utilizamos por conveniência. Todas as vezes que esses acrônimos forem utilizados neste documento, eles referem-se à "The Document Foundation" e/ou ao "LibreOffice".

Limitações
Não assuma que essa política responderá todas as questões a respeito da utilização das marcas da TDF. Haverão cenários onde a intenção do uso das marcas da TDF não estará coberta por esta política, ou onde haverão dúvidas sobre quando uma determinada regra deverá ou não ser aplicada. Em todos esses casos, a TDF deverá ser contatada. Para todas as questões relativas às marcas, por favor, envie um e-mail para [mailto:legal@documentfoundation.org legal@documentfoundation.org] (em inglês, não-público).

As Marcas
A TDF possui algumas marcas, que incluem:
 * The Document Foundation
 * LibreOffice

À medida que outras marcas forem criadas ou registradas, esta lista será atualizada.

As marcas não se resumem às logomarcas da TDF, mas também aos nomes de seus vários produtos e projetos, assim como aos nomes documentfoundation.org e libreoffice.org entre outros (também chamadas de marcas de palavra), e são coletivamente chamadas de “marcas da TDF”.

Veja algumas informações mais práticas e o material da logomarca oficial aqui.

Introdução
TDF Mark Policy attempts to balance two competing interests: TDF need to ensure that TDF marks remain reliable indicators of quality,  source, and security; and TDF desire to permit all community members,  software distributors, and others with whom TDF works to discuss TDF  products and to accurately describe their affiliation with us.

Striking a proper balance is a tricky situation that many organizations - in  particular those whose products are distributed electronically - wrestle  with every day and we've attempted to balance it here.

Underlying our mark policy is the general law of marks.

In creating our mark policy, we seek to clarify the uses of TDF marks we consider legitimate and the uses we do not.

Although TDF Mark Policy is composed of a number of specific rules, most  reflect the overarching requirement that your use of TDF marks be  non-confusing and non-disparaging.

By non-confusing, we mean that people should always know whom they are dealing with, and  where the software they are downloading comes from. Websites and software that are not created or produced by TDF should not imply,  either directly or by omission, that they are.

By non-disparaging, we mean that, outside the bounds of fair use, you can't use TDF marks as vehicles for defaming us or sullying our  reputation.

These basic requirements can serve as a guide as you work your way through the policy.

Linhas Gerais
We encourage the use of TDF marks in marketing, and other publicity  materials related to TDF or the relevant TDF product. Of course, any use of a TDF mark is subject to the overarching requirement that its  use be non-confusing.

Although many uses of TDF marks are governed by more specific rules, which appear below, the following basic guidelines apply to any use of TDF marks in printed  materials, including marketing, articles and other publicity-related  materials, and websites:


 * Proper Form: TDF marks should be used in their exact form, neither abbreviated nor  combined with any other word or words. TDF has a set of acceptable logos for general use. If you are not sure where they are please inquire on  our lists.  Only the logos that bear the exact mention of the software  name with the mention “The Document Foundation” are reserved for the  sole and official use of TDF as an entity, for instance on splash  screens from software builds compiled by the Document Foundation or DVD  labels officially stemming from the Document Foundation. You may not use  this set of logos but only the logos bearing the software name without  the Document Foundation's mention.


 * Accompanying Symbol: The first or most prominent mention of a TDF mark should  be accompanied by a symbol indicating whether the mark is a registered  trademark ("®") or an unregistered trademark ("™").


 * Distinguishable: In at least the first reference, the mark should be set apart from surrounding text, either by capitalizing it or by italicizing, bolding or underlining it. In addition, a website may not copy the look and feel of TDF websites. Again, we do not want the visitor to your websites to be confused about which entity he/she is dealing with.

This requirement is waived in all contexts where such marks are not normally included: email, on-line discussion, non-graphical advertisements (when permitted), and academic  papers. We encourage the use of the symbol whenever possible, but recognize that many non-commercial and informal uses will omit it.

Utilização Permitida
You may use the Marks without prior written permission (subject to the following terms):

1. To refer to the LibreOffice software in substantially unmodified form.

"Substantially unmodified" means built from the source code provided by TDF, possibly  with minor modifications including but not limited to: the enabling or  disabling of certain features by default, translations into other  languages, changes required for compatibility with a particular  operating system distribution, the inclusion of bug-fix patches, or the  bundling of additional fonts, templates, artwork and extensions).

2. To identify LibreOffice as a distinct component of a software offering.

3. To factually refer to The Document Foundation itself, its products, or its protocols.


 * Example: you may use “Bob's Addons for LibreOffice” or “Bob's forum for LibreOffice” but not “Bob's LibreOffice”.

4. When referring to LibreOffice that is not substantially unmodified, to  say that such software is a "derivative of" or "based on" LibreOffice. You may use the marks as part of the name of a product designed to work with LibreOffice, so long as the name as a whole (via its other  components) clearly and unambiguously distinguishes the product from  LibreOffice, and the general presentation of the product does not imply  any official association or identity with TDF. Because it would be awkward to attach a mark symbol to a portion of a larger name whose other portions might themselves be trademarked, the requirement to  display the symbol is waived for this circumstance.


 * Example: you can for instance have “Bob's Addons™ for LibreOffice” but not “Bob's Addons for LibreOffice™” which might create a confusion with a  specific brand yours, and another specific one, LibreOffice.

Utilização Não Permitida
You may not use the marks in the following ways:

1. In any way likely to cause confusion as to the identity of TDF, the origin of its software, or the software's license;

2. In any way that indicates a greater degree of association between you and TDF than actually exists (see our simplified logo policy for more practical information) ;

3. In any way that implies a designated successor to LibreOffice (e.g., "LibreOffice++" is not permitted).

4. In any way that indicates that TDF favors one distribution, platform,  product, etc. over another except where explicitly indicated in writing  by TDF.

Thus uses of the marks in a domain name or company name without explicit written permission from TDF are prohibited.

Política para a Utilização das Marcas da TDF em Merchandising
You may create and sell merchandise using TDF marks without additional  permission provided that you use only unmodified graphics from the logo  page on TDF and LibreOffice websites. Please contact us if you would like to sell any other merchandise containing TDF marks. This section is subject to the other provisions contained in this policy,  including all of the prohibitions on usage above.

Políticas para Serviços Relacionados com o Software da TDF
If you offer services primarily related to TDF software (such as support),  you may use TDF marks in describing and advertising your services  relating to a TDF product, so long as you don't violate the guidelines  for the use of TDF marks or do anything that might mislead  customers into thinking that either your website, service, or product is  a TDF website, service, or product, or that TDF has any direct  relationship with your organization.

If you are selling services for TDF software (for example, support), you may not tie the  download of the product with the purchase of the service. The download of TDF product using TDF mark(s) may not be connected in any way to  the purchase of a service.

You must provide a statement that (i) TDF software is available for free and link directly to our  site; (ii) the purchase of your service is separate from the download of  TDF software; and (iii) your service is not affiliated with TDF.

Outras Questões Legais
The Document Foundation reserves the sole right to:

1. Determine compliance with this policy.

2. Modify this policy in ways consistent with its mission of protecting the public, the community and the users.

3. Grant exceptions to this policy, of any kind and for any reason whatsoever, other clauses notwithstanding.

If you have questions about using TDF marks, or if you think you  should be able to use TDF marks for any purpose not allowed by this  policy and would like permission for that use, or for more information  concerning our label program, please contact TDF by emailing  [mailto:legal@documentfoundation.org legal@documentfoundation.org]  (non-public).

Informação Relacionada

 * Política de Utilização da Logomarca: Descrições mais práticas e simplificadas para a utilização da logomarca
 * Guias de Utilização da Marca em Marketing: Recursos e descrição da linguagem visual, tanto para a The Document Foundation, quanto para o LibreOffice