Marketing/US/Projects/LibOAcademia

Strategy Page
1st Steps


 * make sure the support forums/mailist/nntp are established and strategically located on the TDF/LibO site
 * see if there is the possibility of IT "type" help desk for networking concerns with LibO (may include dev support) -- could also involve a "pay per call" service.
 * make sure that network installation is possible and easily done on different platforms (could arrange for "test" locations at some College/University sites, with LibO dev involvement)
 * make sure that there are many educational specific templates for downloading (match these with governmental bursary/scholarship formats and with student worksheets, lists etc.)
 * make sure that there are enough clip arts/sounds in the LibO suite
 * collect data re: use of MSO templates presently in use for College/University Staff/Office use and arrange for creation of compatible LibO version
 * collect data re: use of MSO macros presently in use for College/University Staff/Office use and arrange for creation of compatible LibO version
 * collect data: complimentary plugins/extensions/code that will improve the LibO suite for the Academia field
 * suggest to devs the result of polls of above addins and see if any devs are interested
 * collect data: contacts and addresses of various Academia organisations responsible for the testing/recommendation/acquisition of educational software
 * collect names of individuals who are ready to help support and demo LibO at individual College/Universities
 * lobby various organisations to accept the OASIS document ISO formats. Advocacy.
 * prepare support on-line materials (pamphlets; videos; weblinks to important sites (OASIS, ISO, ...) related to the Academia field and LibO advocacy etc.)

Create Specialised LibO Teams *


 * create a "LibO IT Network Install Team" specialising in network installation (may be used as a "pay per call" team)
 * create a "LibO Macro Team", ready to create macros quickly when LibO reps need to replace MSO macros
 * create a "LibO Educational Template Team (US(States) and Canada(Provinces-En/Fra))" ready to create/help template by request for Academia organisations.
 * create a "LibO Presentation Team" ready to showcase LibO as well very knowledgeable of the use of the LibO Suite.


 * members may participate in more than one team.

Publicity/Lobby


 * contact targetted Educational organisations responsible for the testing/recommendation/acquisition of Academia software
 * arrange for presentations of the LibO suite to these organisations (for LibO staff/office usage)
 * arrange for presentations to teacher/professor organisations
 * arrange for presentations to student undergrad/graduate associations
 * arrange for media (local) communiqués re: value of LibO in Academia (for added public discussion and public pressure)
 * have TCO stats ready for MSO rebuttals (real-life MSO-&gt;LibO changeover at some school boards)

Follow-up publicity/lobby 


 * have TCO stats ready for MSO rebuttals -- this is an important point
 * have a problem-solving team to trouble-shoot any hiccups in IT network installation -- related to the "LibO IT Newtwork Install Team" (may be used as a "pay per call" team)
 * have a problem-solving team to trouble-shoot any in-class/student concerns -- related to the "LibO Presentation Team"
 * advocate the use of the LibO user help support forums/mailist/nntp -- emphasis on forums

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