Marketing/Events/LibORelease

Rationale
The release of any community based distro is always cause for celebration. With the looming release of LibreOffice, communities, groups, computer user groups and enterprises often organise small gatherings/parties to celebrate the arrival of the final release of LibreOffice. This is often accompanied and coordinated with local media coverage and blog coverage.

Release Date:

 * To be announced.
 * *** Note: First release celebrations should also include the 10th community anniversary.***

New Features (in latest LibO version):

 * To be announced.

Organisation

 * LibreOffice Press Kit: offical media documents from the LibreOffice Marketing Team
 * formal/informal "LibreOffice master of ceremonies" to read the release communiqué from the LibreOffice organisation
 * have a LibreOffice spokesperson ready for any possible media interview / coordinate with LibO Main Publicity Contact if at all possible in order to maintain branding strategy during interview.
 * camera and video

Further Ideas:

 * computers to display the latest LibreOffice version (if possible on a variety of OS)
 * LibreOffice publicity videos ---&gt; Dave Johnson can do video for this.
 * LibreOffice posters
 * LibreOffice pamphlets discussing the latest version updates and newest features
 * LibreOffice paper airplanes with LibreOffice publicity information
 * LibreOffice balloons or celebration balloons
 * food and LibO cake (branding colour palette prefered)
 * food and (LibO) drinks (branding colour palette prefered)

Strategy:

 * call local media (television; radio; newspaper; LUGs; etc.)
 * promote the event through local free advertising; university/college newspapers; educational partners;
 * if possible, try to find local sponsorship for the party
 * if the party has been sponsored, make arrangements for the recognition of the sponsor at the event and blog(s)
 * bring copies of LibreOffice to the event
 * be prepared to make a list of people who would like copies of LibreOffice (once your DVD's have all been distributed)
 * try to have more than one person qualified to speak about LibreOffice
 * avoid speaking negatively about any competing product and use positive communication when speaking about our community project
 * relax and have fun! It's a great day!

Locations
(Preferably, the party locations should be free or hosted by a generous supporting enterprise. Computer access is essential, internet access is non-essential but preferable.)


 * local bars/taverns
 * Library (Community Room)
 * business setting
 * University/College location
 * Educational location (school board support, parent organisation support)
 * LUG location
 * private household/benefactor
 * Apartment complex (Community Room; Games Room)
 * Church halls

Gmaps

 * use gmap to show location of LibO release day celebrations, identify these with markers and information boxes (to be announced)

Antarctica
(Yes! Let's try to get someone in the Antarctica to send us a photo of a small celebration!)

Resources -- sites/links/tools

 * 2008 Ubuntu Communities Celebrations
 * Fedora Release Parties
 * OpenSuse Release Parties
 * Debian Release Parties
 * KDE Release Parties
 * Gmaps