Design/FoundationChallenge
TDF LibreOffice Document Liberation Project Community Blogs Weblate Nextcloud Redmine Ask LibreOffice Donate
Banners for the Foundation Challenge
To support the foundation challenge, which aims to collect (in sum) 50.000 EUR donations to set up the foundation, there is a need for web banners to announce / advertise this activity. The banners will be used on both the LibreOffice web infrastructure, and the web in general.
Related pages:
- Offical Funding Website: "LibreOffice 50.000 Euro Challenge" challenge.documentfoundation.org/
- Idea Collection: Foundation Fundraising
Note: Discussions do take place at the LibreOffice Website Mailing List.
Required Items
Name | Importance | Rationale | Requirements | Status | Request | Resources |
---|---|---|---|---|---|---|
Website Header Banner | High | Preliminary version used | Mail by Florian 2011-02-11 | Implementation: Mail by Matt 2011-02-14 | ||
Website Download Graphic | ??? | Inform people when downloading LibreOffice | (general requests) | |||
Wiki Header Banner | ??? | Text links are used preliminary | Mail by Florian 2011-02-17 | |||
Banner for German Publisher | Very High | A German publisher offered free banner advertising |
|
Done | Mail by Florian 2011-02-14 | Sent to Florian via private mail, source see Web Banner |
Community Banners | Very High | Spread the word via the community |
Proposed sizes:
|
In progress. | (general requests) | See Web Banner |
German Print Advertisement | High | Advertisement in magazine |
Language: German English
Trim: This is an extension of the design background, which is necessary because neither print nor subsequent edge cutting work exactly. It should not alter the motiv if parts are missing or visible. German
Beschnittzugabe: Das ist eine Erweiterung des Motivhintergrunds, die notwendig ist, weil weder Druck noch anschließender Kantenbeschnitt auf den Millimeter genau funktionieren. Es darf also das Motiv bei Wegfall und Sichtbarkeit nicht stören. |
Done | Private Mail | Source File (SVG) |
Requirements and Constraints
General Requirements
- It should be understandable to non-community members what the funding collection is about (Christoph)
- It should contain a graphical progress indicator and not only text (Florian)
- It should be different to standard banner advertisement (Nik, Christoph)
- If used within the LibreOffice website, the banner should stand out (David)
- If the banner is not used within LibreOffice/TDF infrastructure, it should still be recognizable that we talk about LibreOffice (Christoph), see LibreOffice branding guidelines
- It should be possible to easily localize/translate the banner (Several People)
- It should be possible to automate the progress indicator and the day counter
- If the banner is used externally (or: especially), it should contain the LibreOffice logo (Bernhard)
Hints for Good Banner Design
In one of the mails, I quickly summarized how to evaluate if a banner (or any other element used on a website) will suit the needs:
- Draw attention to the element/banner --> form, color, ...
- Get interest concerning its content --> text, graphics, ...
- Visualize that it is "active" (clickable) even before users have to spend effort by trying --> text, button layout, ... (usability: "affordance" character)
- Make sure that people want to click and understand where the journey goes to --> tell what to expect in the next step and what they will gain, directly show URL
- Provide feedback if the action can be done --> usual mouseover effects
- Make it easy to click the banner --> make a large area click sensitive
Development
Decisions
Topic | Question / Issue | Answer / Discussion | Decision |
---|---|---|---|
Core Message | What core message will be communicated? | This has been decided by "the matter of time", so we'll go for the "LibreOffice 50,000 Euro Challenge" | "Challenge" |
Core Rationale | What rationale will be provided to users to attract them? |
|
See Text Development |
Unique Color | What branding color to use for this activity? |
|
Different to the banner on our website I'd like to see the main color green. It's a reference to our community, and most of the other websites are not as green based as ours, so it contrasts quite well, I think. Details in other colors (blue?) could be re-used in an update of our internal banner. |
Logo TDF Subline |
The banner should contain the LibreOffice logo - I'm not quite sure if in this special case the full logo with subline "The Document Foundation" would be reasonable, even if the SC prefers external references by a logo without that line. |
Christoph: I assume that the SC is fine with this use, since the reference to the funding challenge is quite clear in the banners. |
Text Development
Language |
Text Short |
Text Middle |
Text Long |
Comment |
---|---|---|---|---|
English |
Join the Challenge! Help Us Fund the Foundation! |
The Challenge: EUR 50 000 for the Foundation Donate now for an independent LibreOffice community! |
The LibreOffice Challenge: EUR 50 000 for the Foundation Donate now for an effective, efficient, transparent, and inclusive community! |
Okay |
Spanish |
Únase al Desafío! Ayúdenos a Financiar la Fundación!
|
El Desafío: 50.000 euros para la Fundación Done ahora para una comunidad LibreOffice independiente! |
El Desafío LibreOffice: 50.000 euros para la Fundación Haga una donación para una comunidad efectiva, eficiente, transparente e inclusiva! |
... |
German |
Machen Sie mit: Helfen Sie uns, die Stiftung zu gründen! |
Die Herausforderung: 50.000 EUR für die Stiftung Spenden Sie für eine unabhängige LibreOffice Community! |
Die LibreOffice-Herausforderung: 50.000 EUR für die Stiftung Spenden Sie jetzt für eine offene, leistungsstarke und unabhängige Community! |
Needs proofreading |
... |
... |
... |
... |
... |
Technical Information
tbd
Proposals
Results
Web Banner
Source file: File:LibreOffice FoundationChallenge Banner.svg
Name | Size | English | German> | Spanish | Source |
---|---|---|---|---|---|
Leaderboard | 728x90 | WebBanner 728x90 English | WebBanner 728x90 German | WebBanner 468x60 Spanish WebBanner 728x90 Spanish |
|
Skyscraper | 160x600 | todo | WebBanner 160x600 German | WebBanner 160x600 Spanish |
LibreOffice Frontpage
Source file: File:2011-07-31 LibOWebsiteBanners Donation Conference.svg
Name | Size | English | Source |
---|---|---|---|
Donation | 440x64 | LibOWebsiteBanners Donation English.png | see above |
Paris 2011 Conference | 440x64 | LibOWebsiteBanners Conference English.png | see above |